Instagram, the new darling of Google

Google and Instagram are teaming up to make your business more visible. The new integration officially begins July 10, so get that content rolling!

4 ways to maximize the Instagram–Google integration

Professional Instagram accounts will show up in Google search results.

Let’s leverage it! 

1. Treat captions like mini SEO pages

Use search-friendly keywords that potential clients might type into Google. Sprinkle these into your captions so your posts help answer their search queries.

2. Write clear captions for your photo/graphic/video. This gives Google more context and makes your content accessible, boosting your visibility both for SEO and inclusivity.

3. Embed your Instagram in blog posts, turning your blog tips or website articles into corresponding Instagram posts and then embedding those directly on your website. This gives Google even more internal signals. Plus, readers can click to visit your profile; it’s a sticky, content-driven strategy.

4. Optimize Your Profile This is where your username, display name, and bio play into this. State who you are and who you help. Search engines will now know exactly what you offer.

This encourages a more strategic approach to content creation on Instagram, focusing on keywords, descriptive captions, and relevant alt text. 

Stay tuned for more!