Case Study: Luxury Living

Touchmark Retirement Living

Driving Luxury Retirement Expansion

Amplified Business Solutions helped propel Touchmark Retirement Living’s ambitious expansion into affluent Southwest and Southeast

Touchmark Expansion

urban markets, leveraging sophisticated earned media to attract high-net-worth seniors (55+) seeking vibrant, luxury lifestyles, while driving leads, sales, and prestige for their elite retirement communities. Competing against industry giants, Touchmark needed to differentiate itself in a crowded market, while preserving an exclusive brand for discerning retirees. Our strategy centered on securing high-profile media placements, including features in Forbes and Modern Luxury to showcase Touchmark’s five-star amenities and award-winning designs, and positioning Touchmark executives as longevity economy thought leaders in The Wall Street Journal. We orchestrated exclusive press events, partnered with luxury influencers for market launches, and pitched authentic resident narratives highlighting active lifestyles to regional outlets, while promoting vibrant community events including Pickleball and cultural outings in tv news, digital, and print publications to emphasize Touchmark’s upscale, adventure-filled ethos. Ourmarketing campaign delivered dozens of media placements, reaching high-wealth readers, Occupency increased by 40% in elite communities, while brand mentions rose 300% to cement Touchmark’s luxury status. Website traffic spiked by 25% among affluent prospects, solidifying Touchmark’s position as a premier luxury retirement brand.