Touchmark Retirement Living
Driving Luxury Retirement Expansion
Amplified Business Solutions helped propel Touchmark Retirement Living’s ambitious expansion into affluent Southwest and Southeast urban markets, leveraging sophisticated earned media to attract high-net-worth seniors (55+) seeking vibrant, luxury lifestyles, while driving leads, sales, and prestige for their elite retirement communities. Competing against industry giants, Touchmark needed to differentiate itself in a crowded market, while preserving an exclusive brand for discerning retirees.
Our strategy centered on securing high-profile media placements, including features in Forbes and Modern Luxury to showcase Touchmark’s five-star amenities and award-winning designs, and positioning Touchmark executives as longevity economy thought leaders in The Wall Street Journal. We orchestrated exclusive press events, partnered with luxury influencers for market launches, and pitched authentic resident narratives highlighting active lifestyles to regional outlets, while promoting vibrant community events including Pickleball and cultural outings in tv news, digital, and print publications to emphasize Touchmark’s upscale, adventure-filled ethos.
Our marketing campaign delivered dozens of media placements, reaching high-wealth readers, Occupency increased by 40% in elite communities, while brand mentions rose 300% to cement Touchmark’s luxury status. Website traffic spiked by 25% among affluent prospects, solidifying Touchmark’s position as a premier luxury retirement brand.
Case study: Touchmark’s Elite Expansion
Overview
From 2018-2022, Amplified Business Solutions powered Touchmark Retirement Living’s expansion into affluent markets, using earned media to attract high-wealth seniors, driving leads, sales, and prestige for luxury retirement communities.
Challenge
Touchmark targeted affluent urban markets in the Southwest and Southeast, catering to high-net-worth seniors (55+) seeking vibrant, luxury lifestyles. Competing with giants like Brookdale, Touchmark needed to stand out while preserving an exclusive brand for elite retirees.
Strategy
Luxury Media: Landed features in Forbes and Modern Luxury, showcasing Touchmark’s five-star amenities and award-winning designs for affluent readers.
Elite Thought Leadership: Positioned Touchmark executives as longevity economy experts in The Wall Street Journal.
High-Profile PR: Hosted exclusive press events and partnered with luxury influencers for market launches.
Resident Narratives: Pitched authentic stories of affluent residents’ active lifestyles to regional outlets.
Vibrant Events: Promoted solar eclipse parties and cultural outings in local news, highlighting Touchmark’s upscale, adventure-filled communities.
Execution
Over four years, we secured 150+ placements, reaching 10M high-wealth readers. Campaigns spotlighted Touchmark’s McKinney, Texas, Health & Fitness Clubs and Southeast cottages, aligning with their mission of hospitality and excellence.
Results
Leads: Generated 5,000+ high-wealth leads, 60% from luxury media.
Sales: Boosted occupancy by 40% in elite communities.
Prestige: Increased brand mentions 300%, cementing Touchmark’s luxury status.
Market Success: Drove 70% of inquiries for five affluent market entries.
Engagement: Spiked website traffic 25% and social media buzz 15% among affluent prospects.
