Luxury Executive Home Builder
Driving Multi-Million Dollar Sales Through Sustainable Luxury
Amplified Business Solutions partnered with Westlake Development Group, an Oregon-based leader in luxury home construction, to elevate its brand as the premier builder of sustainable homes using American-made materials while driving multi-million dollar sales. Facing fierce competition in the Pacific Northwest’s elite home market during the Northwest Natural Street of Dreams, Westlake sought to distinguish itself and boost revenue.
Our sophisticated, multi-channel strategy secured extensive media coverage across Oregon TV networks and a prestigious national feature on The Drew Barrymore Show, spotlighting Westlake’s sustainable ethos. Precision-targeted digital campaigns fueled a surge in high-quality leads, while an innovative “Tiny House” showcase, debuted in partnership with a regional builder, captivated diverse audiences at the month-long luxury home show. The campaign generated over $8 million in year-over-year sales across two Oregon counties, broadened audience engagement, and positioned Westlake as a trailblazer in sustainable luxury construction amidst a crowded market of high-end builders.
Case Study: Luxury Executive Home Builder
Driving Multi-Million Dollar Sales Through Sustainable Luxury
Amplified Business Solutions partnered with Westlake Development to ignite a media campaign that skyrocketed leads, secured high-value sales, and amplified revenue, all while cementing Westlake’s reputation as a sustainability leader in luxury home construction.
Elevating Luxury and Sustainability
Client Overview
Westlake Development Group, an Oregon-based titan in luxury home construction, sought to elevate its brand as the premier builder of sustainable homes using American-made materials, while fueling lead generation and sales growth.
Challenge
Westlake aimed to distinguish itself in a highly competitive market of multi-million dollar home builders in the Pacific Northwest. With numerous elite builders vying for attention during the prestigious Northwest Natural Street of Dreams—a premier luxury home show attracting affluent buyers—Westlake needed to stand out by emphasizing its commitment to sustainability, boosting brand visibility, and driving substantial revenue growth.
Strategy
Amplified Business Solutions designed a dynamic, multi-channel campaign to amplify Westlake’s reputation and deliver measurable impact:
Content-Driven Media Placement: Secured extensive coverage across all major Oregon network TV stations, digital platforms, and a prestigious national feature on The Drew Barrymore Show, spotlighting Westlake’s sustainable ethos.
Digital Campaign Excellence: Surpassed performance targets during the Northwest Natural Street of Dreams, utilizing precision-targeted earned and social media to captivate affluent audiences.
Innovative Partnership: Teamed up with a Pacific Northwest builder to unveil a groundbreaking “Tiny House” showcase at the month-long luxury home show, appealing to diverse demographics.
Results
The campaign delivered transformative outcomes:
Media Impact: Local and national coverage, including a feature on The Drew Barrymore Show, positioned Westlake as a trailblazer in sustainable luxury.
Lead Generation: Organic digital marketing initiatives triggered a surge in high-quality leads.
Revenue Growth: Generated over $8 million in year-over-year home sales across two Oregon counties.
Unexpected Success: The Tiny House showcase captivated audiences, broadening campaign reach and engagement.
Conclusion
Through strategic media placements, innovative collaborations, and data-driven digital marketing, Amplified Business Solutions redefined Westlake Development’s brand narrative, driving over $8 million in sales and establishing them as a pioneer in sustainable luxury home construction amidst fierce competition.
